Consumer India has 14 ratings and 3 reviews. A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha. Consumer India is a must-read for those who want to understand the cultural Dheeraj Sinha is currently chief strategy officer at Bates India (a WPP Group. Dheeraj Sinha’s intelligencevividly illuminates the intersection of culture Consumer India is a must-read for those who want tounderstand the.

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We were planning to enter the Indian market and one of our consultants recommended the book Consumer India. Trivia About Consumer India: Open Preview See a Problem? Dheeraj Sinha’s ‘India Reloaded ‘ “.

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xheeraj The Business of Looking Good. Sandeep Bhasin rated it liked it May 06, The chapter on money was very interesting…especially the fact that money in India is an emotional currency. He holds a postgraduate degree in communications and a graduate degree in economics.

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Pavan Nadimpalli rated it really liked it Dec 11, This book works for both multinationals wanting to come to India as well as for Indian brands who want to understand how Indian consumers are changing with times.

From Connsumer, the free encyclopedia. This makes India look even more difficult market than it is. This article needs additional citations for verification. Return to Book Page. A nice and insightful book regarding the evolving customer in India.

Bhavik Doshi rated it it was amazing Jan 30, He lives in Mumbai with his wife and five-year-old son. Three Generations One Big Market.

Consumer India: Inside the Indian Mind and Wallet

Want to Read Currently Reading Read. In “India reloaded” Dheeraj has segmented India without jargon, providing insights on attitudes and aspirations using illustrations from films and music. Dhwani marked it as to-read Sep 01, Preview — Consumer India by Dheeraj Sinha.

He also looks at several myths and contradictions surrounding this market and draws upon his own experiences. October 8, The difference between affordable and cheap — India Reloaded Review. Sandeep marked it as to-read May 11, It describes how the modern indian women is balancing between traditional values and modern needs. The Currency of Emotion. What can popular culture teach us about business? Unsourced material may be challenged and removed. Enjoy the ride on Dheeraj’s timemachine!

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Naren Viswanathan marked it as to-read Jun 12, Every marketeer should keep this book on his office desk as a ready reckoner. May 06, Mike Miller rated it it was amazing.

Dev Raval marked it as to-read Dec 31, Adam MorganFoundereatbigfish Among the many books I have read on the cultural evolutiontaking place in India,