The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. It was.

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Markets do not want to talk to flacks and hucksters. But the Web is about links that constantly reach cluetrwin, connecting us without end. By speaking in language that is distant, uninviting, arrogant, they build walls to keep markets at bay. Do you have any more like that you’re hiding?

Both pull us together.

Almost invariably, the cause of failure can be traced to obsolete notions of command and control. The networked market knows more than companies do about their cluetraain products. Same old tone, same old lies. They view it as theirs to plunder, extracting our data and money from it, thinking that we are the fools.

The Cluetrain Manifesto – Wikipedia

We edited it to clueteain it work better with this page. Stewartauthor of Intellectual Capital. The more machines sound human, the more they slide down into the uncanny valley where everything is a creep show. People of Earth The sky is open to the stars. But you tell us speaking to the market is Marketing’s job. When we’re not busy being your “target market,” many of us are your people.

What do you mean she’s not in? We want you to drop your trip, come out of your neurotic self-involvement, join the party.

We’re also the workers who make your companies go. They should be applauded for that. These companies want to hold us the way black holes hold light. The Net offers us a common place where we can be who we are, with others who delight in our differences.


The Earth’s solid ground kept tribes at a distance, enabling them to develop rich differences. And whether the news is good or bad, they tell everyone. Mensen herkennen elkaar als zodanig aan de klank van hun stem. They are conducted in a human voice. That’s why the Almighty hath given us asses: We do this in part because conversation requires a common ground: Historically, the authors state, the marketplace was a location where people gathered and manfiiesto to each other thesis 1: Unlike the real world, every thing and every connection on the Web was created by some one of us expressing an interest and an assumption about how those small pieces go together.

We are at the beginning, not culetrain end, of the privacy story. We understand that these conversations are incredibly valuable to you. Companies that don’t realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity.

And yet we maniiesto the words “fag” and “nigger” far more on the Net than off. As tools, they are broken. We are immune to advertising. That’d be real nice.

As a result, markets are getting smarter, more informed, more organized. Whatever you may have heard, this is our world, our place to be. Getting a sense of humor does not mean putting some jokes on the corporate web site.

There’s manidiesto value the Net needs to learn from the best of our real world cultures.


Shortly after publishing the manifesto online, we were approached by David Miller of the Garamond Agencywho saw a potential book in our ideas. So let’s not minimize what the Net has done in the past twenty years: We do so every time we post or retweet, send a link in an email, or post it on a social network. Advertisers got along without being creepy for generations. Learning to speak with a human voice is not a parlor trick. We can only figure out what it means to be private once we figure out what it means to be social.

It’s important to notice and cherish the talk, the friendship, the thousand acts of sympathy, kindness, and joy we encounter on the Internet.

People of earth…

From Wikipedia, the free encyclopedia. You seem to be speaking a different language. Hatred is present on the Net because it’s present in the world, but the Net makes it easier to express and to hear. They recognize each other’s voices.

These markets are conversations.

There are two conversations going on. You’ll recognize them not just because they sound like us, but because they’re on our side. As with networked markets, people are also talking to each other directly inside the company—and not just about rules and regulations, boardroom directives, bottom lines. So if you’re inviting people over for a swim, post the rules.